METHODOLOGIES & INNOVATION


Just Qual+ employs all the traditional qualitative methodologies and we take full advantage of emerging tools and techniques. Since we are active in professional organizations and we place a premium on staying ahead of the curve, we offer experience in low-tech and high-tech methods:

  • Mixed Methodologies
  • Focus Groups (live - telephone - online)
  • In-Depth Interviews (live - telephone - online)
  • Mobile Research
  • Bulletin Boards
  • Integrated Qualitative + Quantitative
  • Consumers and Healthcare Professionals


Each research initiative is custom created with your objectives in mind – we often combine methodologies in innovative ways. For example, we commonly conduct live research at the beginning of a project, then migrate to an online or mobile approach as the project unfolds. This allows us to gather the entire research team in one place to ensure everyone is engaged and providing important feedback as the process gets started, then we use technology to improve our recruiting reach and reduce the need to travel.

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tel  941.882.0204  |  fax 941.306.4827

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